SHIMMR STUDIOS X LIGHT IT UP

Purpose
Shimmr Studios wanted a film that captured the vibe of their space — a violet-lit, high-energy studio where serious creative work happens. The goal wasn’t to show every corner, but to create intrigue. Something quick, dynamic, and mood-driven that would make people want to visit in person.

Target Audience
The film was aimed at potential clients, creators, and collaborators checking out the studio online — people who value both gear and vibe. It needed to leave them curious enough to walk in and experience it for themselves.

Strategy
We leaned into a fast-paced, stylistic edit — playful, flashy, and just a bit over the top. The idea was to highlight the mood, the lighting, and the energy of the space rather than giving a full tour. A few glimpses of high-end equipment, sharp cuts, violet tones — all designed to tease, not explain.

The result was a film that didn’t showcase the studio — it sold the feeling of being in it