Purpose

Fitteen wanted to create a sports brand film that captures the raw energy, discipline, and quiet determination of the teenage athletes they train—many of whom have gone on to win national and international medals..

Target Audience

The primary cut was created for Fitteen’s website as a bold, high-impact brand introduction.
A longer version was developed for investor presentations. The film also supported a wider outdoor and print campaign, where Fitteen’s logo—especially the “T”—was used repeatedly across the city to build recognition without explanation.

Strategy

We adopted a non-verbal, cinematic approach—focusing entirely on movement, breath, repetition, and the quiet intensity of training. No voiceover. No interviews. Just performance and discipline.

To hero the athletes, we created a stylised sequence where each athlete holds their stance with medals on display, while names and achievements appear on screen—almost like selecting players in a game. This gave every athlete a moment of presence, while reinforcing the scale and credibility of what Fitteen has built.

Result
A powerful, non-verbal sports brand film and athlete-focused documentary that reflects Fitteen’s core values—sharp focus, silent strength, and relentless forward momentum.