GRAD IT x LIGHT IT UP FILMS

Purpose
To create an animated explainer video for GradIT—a streamlined college management software—that clearly communicates its features and benefits. The film was designed to give the sales team a strong, effective starting point during demos and outreach.

Target Audience/Platform
College principals, administrators, and institutional decision-makers evaluating systems to manage academics, administration, and student services.

Strategy
The film combines animation and 3D visuals to create a sharp, visually striking presentation, while keeping the messaging clear, focused, and decision-maker friendly.

Result
A 2D/3D animated explainer video that makes GradIT clear, compelling, and easy to pitch.