GRAD IT x LIGHT IT UP FILMS

Purpose
To introduce GradIT — a streamlined college management software — through a film that clearly explains its features and benefits, while giving the sales team a strong, effective starting point during demos and outreach.

Target Audience
College principals, administrators, and decision-makers evaluating systems to manage academic, administrative, and student services. The objective was to create interest, build clarity, and prompt further product conversations.

Strategy
We developed a sharp, animation-led film using GradIT’s brand colours to anchor the visual identity. The content was crafted to be crisp, benefit-oriented, and easy to follow — highlighting what matters most to decision-makers.

The result was a tool that didn’t just explain the product — it elevated the pitch, helping sales teams connect faster and more effectively with colleges.