ADAM AND EVIL X LIGHT IT UP

Purpose
Create a high-energy, visually engaging music video for Adam and Evil — a hard rock band returning after a break. With budget constraints and just one studio space to work with, we leaned into those limits to build something punchy and memorable. We had one studio space — a sharp, triangle-shaped setup — and we decided to make the most of it.

Target Audience
The video was made for their fans — especially the ones who’ve been waiting for them to return. It went out online, aiming to spark that familiar energy and remind people why they loved the band in the first place.

Strategy
We kept it simple and striking. Four members of the band performing straight to camera. We wanted to show them in a different light — and we did that literally. Each band member was lit in a unique colour, and the cuts were fast — matching the feel of the track. The lighting did most of the work. The attitude came through naturally.

To bring in some nostalgia, we added in clips from their earlier days — old shows, crowd shots, backstage chaos — moments fans would instantly recognise. All of it leading up to the message: they’re back, and they’re louder, tighter, and twice the fun.

The result was a quick, punchy video that didn’t try too hard — just like the band. Honest, high-energy, and ready to be replayed.