ADAM AND EVIL X LIGHT IT UP

Purpose
To create a high-energy music video for Adam and Evil—a hard rock band making a comeback after a break.
The goal was to reintroduce the band with a video that feels punchy, memorable, and true to their attitude..

Target Audience
Fans of Adam and Evil - especially those who’ve been waiting for the band’s return. Released online on youtube and instagram to reignite that familiar energy and remind audiences why they connected with the band in the first place.

Strategy
Working within a tight budget and a single studio location, we leaned into those constraints and turned them into a visual strength. One sharp, triangle-shaped studio setup became the entire world of the film.

We kept the performance direct—four band members playing straight to camera. Each was lit in a distinct colour, using lighting as the primary visual device, while fast cuts matched the pace and aggression of the track. The attitude came through naturally.

To bring in nostalgia, we intercut footage from the band’s earlier days—old shows, crowd moments, and backstage chaos—building toward a simple message: they’re back, and they haven’t lost their edge..

Result
A raw, high-energy comeback video—simple, loud, and unmistakably Adam and Evil.