Purpose
To introduce School Chimes, a school management software, through an animated explainer film that simplifies its value and makes it easy for sales teams to present. The film needed to give a clear, confident overview of the product’s features and benefits.

Target Audience/Platform
School principals and decision-makers evaluating tech for their institutions. The goal was to capture their attention and prompt further conversation with sales.

Strategy
Since the brand’s visual identity was still evolving, we anchored the film in familiar school colours—yellow and blue—to keep it bright, friendly, and instantly relatable.

We created a clean, bold animation-led film with sharp, focused messaging. The tone stayed confident but approachable. No jargon, no clutter - just the core features and the value they bring to schools.

Result
A clear, engaging animated explainer video that helps School Chimes land faster—making the product easy to understand, easy to present, and more effective in sales conversations.