SCHOOL CHIMES   X  LIGHT IT UP

Purpose
To introduce School Chimes — a school management software — in a way that simplifies its value and makes it easy for sales teams to present. The film needed to offer a clear, confident overview of the product’s features and benefits.

Target Audience
School principals and decision-makers evaluating tech for their institutions. The goal was to capture their attention and prompt further conversation with sales.

Strategy
Since the client hadn’t established their branding colour strongly yet, we went with classic school colours — yellow and blue — bright and friendly.

We created a clean, bold animation film with sharp messaging and a focused structure. The tone was confident but approachable. No jargon, no clutter. Just the core features and the value they bring to schools.

The result was a tool that helped the product land faster and more effectively with the people it was built for.