Purpose
To relaunch Velvette, Tamil Nadu’s iconic heritage personal-care brand, now entering a new chapter with Reliance while staying true to its roots.

Target Audience
Media channels, and the Reliance team including senior leadership.

Strategy
We began the film by celebrating the pride and heritage of Tamil Nadu—its pioneers, its places, its culture, and its timeless landmarks. From this foundation, the narrative naturally shifts to the women of Tamil Nadu, whose strength, beauty, and everyday stories form the emotional core of the brand. This woman-to-woman connection echoes Velvette’s legacy as India’s first sachet shampoo brand, shaped by the lives and routines of the women it has served for generations.

Result
A warm, culturally rooted relaunch film that reconnects Velvette with the women of Tamil Nadu and carries its heritage confidently into the future under Reliance

(*The full film is under NDA and cannot be shown, but the project details are shared with permission)