Purpose
To relaunch Velvette, Tamil Nadu’s iconic heritage personal-care brand, through a brand relaunch film and launch event AV, as it enters a new chapter under Reliance—while staying true to its roots.

Target Audience
Media channels and the Reliance team, including senior leadership. The film was created for launch events, internal presentations, and wider media circulation.

Strategy & Approach
The brand film opens by celebrating the pride and heritage of Tamil Nadu—its pioneers, places, culture, and timeless landmarks. From there, the narrative shifts naturally to the women of Tamil Nadu, whose strength, beauty, and everyday lives form the emotional heart of the brand.

Just as the women of this land have evolved with confidence and independence, Velvette is shown evolving too—boldly stepping forward with a renewed identity, while continuing to serve the women it has always stood for.

Result
A warm, culturally rooted relaunch film that reconnects Velvette with the women of Tamil Nadu and carries its heritage confidently into the future under Reliance.

(*The full film is under NDA and cannot be shown, but the project details are shared with permission)