Purpose
GeriCare wanted to make a brand documentary that communicates its 360° care model—a seamless, end-to-end healthcare system for the elderly, covering home consultations, hospitalisation, post-hospital care, and assisted living.
The aim was to show how these services come together as one continuous, trusted line of care—through a single film.

Target Audience/Platform
Primarily investors, to clearly convey the scale, structure, and human value of GeriCare’s offering. The film was also played across GeriCare clinics, helping reassure patients and families about the depth and consistency of care.

Strategy & Approach
We chose a tone that was cinematic yet grounded in reality—appealing like an advertisement, but believable like a documentary.
The film focused on capturing the essence of the brand while naturally showcasing GeriCare’s infrastructure. Beyond explaining the model, it aimed to reflect the trust, presence, and continuity GeriCare brings to every stage of a patient’s journey.

Result
A brand documentary that gives investors clarity on the scale and structure of GeriCare’s 360° care model, while highlighting its human impact.