Purpose
To communicate GeriCare’s “360° care” model — a seamless, end-to-end healthcare system for the elderly, covering everything from home consultations to hospitalisation and post-hospitalisation (assisted living). The goal was to show how it all connects into one trusted, continuous line of care.

Target Audience
Primarily investors — to convey the scale, structure, and human value of GeriCare’s offering. The film also played across GeriCare’s clinics to reassure patients and families about the depth and consistency of care.

Strategy
We chose a tone that was cinematic, yet grounded in reality. The visual approach was clear and composed, allowing the sincerity of the brand to come through. Beyond explaining the model, the film sought to reflect the trust and presence GeriCare brings to every stage of a patient’s journey.

The result was a film that built clarity — and confidence — in a brand built on care.