Adidas x Light It Up

(*The full film is under NDA and cannot be shown, but the project details are shared with permission)

Purpose
To help adidas India employees confidently navigate the Tax Simulator - through a step-by-step product demo that simplifies the experience and makes tax planning feel less daunting.

Target Audience/Platform
Employees across adidas India, designed for users with different levels of tax knowledge.

Strategy & Approach
We adopted a warm, conversational tone - making the video feel like guidance from a helpful colleague rather than a training module.

The treatment used clean screen recordings, simple language, steady pacing, and subtle visual cues to keep the experience intuitive and easy to follow. Minimal design elements inspired by the Excel environment, lower-third titles, and a modern electronic score kept the film functional yet engaging.

Result
A clear and approachable demo film that simplified the Tax Simulator experience and improved employee understanding and confidence.