SCHOOL CHIMES   X  LIGHT IT UP

The Brief

School Chimes needed an animated explainer to introduce their school management software to principals and decision-makers evaluating new technology for their institutions — built to simplify the product's value and give sales teams a confident, easy-to-present overview.

The Strategy

With School Chimes's visual identity still evolving, we anchored the film in familiar school colours — yellow and blue — to keep it bright, friendly, and instantly relatable, rather than waiting on a brand system that wasn't yet locked in. The animation stayed clean and bold, the messaging sharp: no jargon, no clutter, just the core features and the value they bring to schools.

The Execution

A clean, animation-led explainer built around yellow and blue, walking school decision-makers through School Chimes's core features with a confident but approachable tone.