Adidas x Light It Up

(*The full film is under NDA and cannot be shown, but the project details are shared with permission)

Tax Simulator Product Demo

Making an internal tool feel like guidance, not training

The Brief

adidas India needed employees - across every level of tax knowledge - to confidently use the company's Tax Simulator. The challenge wasn't the tool itself, but how it was introduced: a standard training module risks feeling like homework, and tax planning already carries enough friction on its own.

The Strategy

We proposed a step-by-step product demo - a screen-recorded walkthrough of the Tax Simulator, treated like guidance from a colleague, not instruction from HR. Rather than a formal training video, the tone stayed warm and conversational throughout, designed to lower the guard most people bring to anything tax-related, regardless of how much they already knew going in

The Execution

A step-by-step screen-recorded demo, paced steadily and narrated in plain language, with visual cues guiding attention through the Tax Simulator. Design elements borrowed from the Excel environment itself, paired with lower-third titles and a modern electronic score, kept the tone functional without feeling like a dry instructional video.

The Result

The video is now part of adidas India's internal resources, helping employees navigate the Tax Simulator independently.