SCHOOL CHIMES  X  LIGHT IT UP

Purpose
To introduce School Chimes — an AI-integrated school management software — in a way that simplifies its value and makes it easy for sales teams to present. The film needed to offer a clear, confident overview of the product’s features and benefits.

Target Audience
School principals and decision-makers evaluating tech for their institutions. The goal was to capture their attention and prompt further conversation with sales.

Strategy
We used a bold, animation-driven style rooted in the brand’s orange identity. The messaging was kept sharp and benefit-led — designed to make a strong first impression and open the door for deeper product demos.