SCHOOL CHIMES  X  LIGHT IT UP

Purpose
To create an animated explainer video for School Chimes—an AI-powered EdTech and school management software—that clearly explains the product and simplifies its value. The film was designed to support sales teams with a confident, easy-to-present overview of key features and benefits.

Target Audience/Platform
School principals and institutional decision-makers evaluating education technology and school ERP solutions. The goal was to capture attention quickly and drive follow-up conversations with the sales team.

Strategy
We used a bold, animation-driven style rooted in the brand’s orange identity. The messaging was kept sharp and benefit-led — designed to make a strong first impression and open the door for deeper product demos.

Result
A sharp, attention-grabbing 2d animated explainer video that makes School Chimes easy to understand and easy to sell—helping sales teams start conversations confidently while allowing school leaders to quickly grasp the platform’s value.