NISHAD X LIGHT IT UP FILMS

Purpose
Edit a clean, high-quality performance video featuring National Award winner Shashaa Tirupati, Sreekanth Hariharan, and other acclaimed musicians, with music by Nishad. The video was part of a Grammy consideration campaign and also featured in Billboard magazine.

Target Audience / Platform
Music fans, online audiences, fellow musicians, and those tracking award-nominated work. Released as a digital film across social platforms.

Strategy
We wanted the visual tone to match the song’s jazz-inspired groove — so we leaned into deep violets, warm lighting, black attire, and hints of orange for contrast. While some parts were shot by us, other footage came directly from the musicians — which meant working with mixed visuals. Even so, we did our best to keep the overall tone consistent and close to a classic jazz feel.

The result was a focused, performance-led video that gave space for the music and the musicians to breathe. We also created a poster to support the Grammy push.