Purpose
To communicate DOT’s larger vision — highlighting its design philosophy, distinctive learning culture, and the originality of student work. The film was designed to be viewed after a campus visit, helping visitors connect what they saw with what the school truly stands for.

Target Audience
Prospective students, parents, and collaborators visiting the campus. Shorter edits were also created for Instagram, YouTube, and the website — crafted to spark interest among a wider online audience.

Strategy
We wanted to keep things cinematic — yet believable and true to the brand. The film was built to feel warm, immersive, and in tune with DOT’s values, capturing the rhythm of daily life, the originality of student work, and the clarity of its design approach.

The result wasn’t just a film that informed — it invited. It positioned design as more than a subject, and DOT as more than just a campus.